Consumer Behavior · Communication Strategy
Trojan.
▶ Campaign Film / 2026
Speculative campaign concept created for portfolio purposes only. Trojan is a registered trademark of its respective owner. Video visuals developed using AI-assisted tools, including Higgsfield.
● The Strategy
01 — Challenge
Condom advertising knows how to be safe. It rarely knows how to be interesting.
Most campaigns focus on protection, responsibility, or product features. The challenge was making safe sex memorable without relying on fear or educational messaging.
02 — Insight
Everyone imagines the fantasy. Nobody imagines what happens next.
Internet culture loves the setup but skips the aftermath. That gap makes risk easy to ignore and creates the perfect opportunity for Trojan to intervene.
03 — Solution
Show the part nobody imagines.
By revealing the consequence hidden behind a familiar fantasy, the campaign makes protection impossible to ignore.
Tagline
"Not mine.
No Strings Attached."
Final Thought
PROTECTION WASN'T THE MESSAGE.
IT WAS THE PUNCHLINE.
● Next case study — 03
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