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SELECTED WORK
About
Strategy, insights & culture.
I'm an advertising student at Suffolk University interested in communication, consumer behavior, and culturally-driven strategy. Before studying advertising, I studied fashion design in Milan, where I became interested in how identity, emotion, and culture influence the way people connect with brands. Through projects in audience research, social strategy, and campaign development, I've become especially interested in the relationship between behavioral insights, storytelling, and engagement.
A working belief
Good communication starts with understanding people before trying to persuade them.