Index / Work04 entries · 2025 — 2026
The Workspeaks loud.
CONSUMER BEHAVIOR & PRODUCT GROWTHCultural DisruptionAudience StrategyEntertainment PR
01 · 2026CONSUMER BEHAVIOR & PRODUCT GROWTH
DraftKings
Where fandom, emotion, and betting culture collide.
Speculative
02 · 2026Consumer Behavior & Communication Strategy
Trojan
Rewriting safe-sex advertising for a generation raised on irony.
speculative
03 · 2025Consumer Behavior & Persona Strategy
What drives loyalty
Identifying high-value customer segments to support business expansion.
Client name and proprietary business information withheld for confidentiality.
04 · 2025Entertainment PR & Media Communications
Rock The South Music Festival
Peachtree Entertainment
Peachtree Entertainment