Krysthal Velarde Ferdínez
← Index04 / 2025

Cullman, Alabama · June 19–21, 2025

Rock The South 2025 — Cullman, Alabama. June 19–21. The biggest party in the South.

Rock The South 2025 — Press Media Kit

● Official Press Media Kit2025 / Edition 01
Client
Peachtree Entertainment
Discipline
Entertainment PR & Media Communications
Year
2025
my Role
Media Kit Development & PR Writing
Format
Spec Work — Self-Initiated Project

● Strategy

01 — Challenge

01

A growing festival needed more than attention. It needed a story.

02 — Insight

02

People return for the community, not just the lineup.

03 — Solution

03

Build media materials around the story behind the festival.

● The Deliverables

The Media Kit.

Rock The South 2025 press release

Document 01

Press Release

Generated media attention and announced the festival.

Rock The South 2025 fact sheet

Document 02

Fact Sheet

Delivered essential event information for reporters.

Nathan Baugh executive biography

Document 03

Executive Biography

Provided media-ready leadership background.

Gavin Adcock artist biography

Document 04

Artist Biography

Supported talent coverage and media outreach.

Rock The South 2025 promotional photography sheet

Document 05

Promotional Photography

Provided approved visual assets for publication.

Rock The South 2025 feature story document

Document 06

Feature Story

Told the larger story behind the festival and its cultural significance.

Final Thought

THE LINEUP ATTRACTED ATTENTION.
THE STORY CREATED COVERAGE.

● Next case study — 01

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